We're sprinting into action and have teamed up with Bupa to bring you a gold-medal worthy campaign featuring the legendary Derek Redmond sharing his inspiring story from the 1992 Barcelona Olympics.
As #Paris2024 heats up, we're tackling the hurdles of sports injuries head-on. Bupa's new research reveals some startling stats:
2.8m Brits have given up sport after an injury! But fear not, Derek's here to show us how to keep that Olympic flame burning, no matter the setback.
Joining Derek in our broadcast relay are Emily Pike, ace physiotherapist from Bupa UK, and Saket Tibrewal, trauma and orthopaedic guru at Cromwell Hospital. They're sharing top tips to keep you in the game, both physically and mentally.
We've been racing across the airwaves, from BBC to commercial radio, spreading the word faster than Usain Bolt! Who's ready to take on a new sport with confidence?
